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Tatro encourages unlimited play and creativity using magnetic magic to build scenes and move characters. Mix and match to create an endless world of play and bring fun home.

Our Story

Our Story
Tatro is a childhood vision brought to life. Tatro was created by Will Barrios the Founder of Tatro. When Will was a kid he wanted a toy that gave him the same unlimited depth of creative play as theater. At the age of 10 he found that play by creating what is now Tatro: a mix and match magnetic world of fun! Now, we bring Tatro to you as a toy for kids and adults to play with for hours. With multiple scene and character options we bring our founder's joy home to you. As we grow, we'll add more scene and character options for even more fun. Make Tatro a part of your family and create a world of magnetic play.

Find Out How Tatro Works

We use the magic of magnets to create fun!

What Motivates Us


We are a mission driven company dedicated to expression through play.

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Our Team

Meet the makers behind Tatro. Find out more about us.

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Tatro Newsletter

Just Play Blog

  • 02/07/2018 06:00 AM

This is the first of two posts on my conversation with Steven. He had some great thoughts to share on his experience working with kids as a Teaching Artist for Disney Theatrical. We talked about the importance of arts education...

  • 01/15/2018 06:00 AM

By Will Barrios You spent time looking for that perfect toy for the little one this holiday season. No doubt they asked for that pink pony you told them Santa might bring, or that hottest tech toy everyone is getting. Although you would do anything...

  • 12/08/2017 07:00 PM

​Andrea Koehler is the creative brain behind Coloring Broadway, blending the transformative experience of theater with the calming effects of coloring. Her passion for theater and her mission of self-awareness is evident as she...

  • 11/21/2017 03:00 PM

​​​After speaking with Stacy and writing this article I am really amazed at her perspective on Autism. She values learning. As a coach, her goal is for her families to have the right tools...

  • 11/14/2017 09:00 AM

​While speaking with Dr. Antoinette Harrington it is more than evident that she is passionate about play therapy and loves her theater. She is a former theater kid who once made it all the way to Broadway auditions...

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