Be the first to play!

Tatro encourages unlimited play and creativity using magnetic magic to build scenes and move characters. Mix and match to create an endless world of play and bring fun home. Estimated arrival Fall 2018. This month we're donating 15% off all pre-orders to the Autism Society. Pre-orders are open April 11-16 only.

Our Story


Our Story
The Tatro brand playset is a childhood vision brought to life. Tatro was created by Will Barrios the Founder of Tatro. When Will was a kid he wanted a toy that gave him an unlimited depth of creative play. At the age of 10 he found that play by creating what is now Tatro: a mix and match magnetic world of fun! Now, we bring the Tatro playset to you as a toy for kids and adults to play with for hours. With multiple scene and character options we bring our founder's joy home to you. As we grow, we'll add more scene and character options for even more fun. Make the Tatro playset a part of your family and create a world of magnetic play.

Our Team


Will Barrios

Creator & Founder

Will Barrios is the founder of Tatro. A creative kid at heart, Will has revised his early childhood vision into a toy with an endless depth of fun.

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Jeff Hinchee

Illustrator

Jeff Hinchee is an illustrator and designer based in Brooklyn, New York. Clients include Penguin Random House...

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Anna Finch

COO, Real DFM

Real DFM is a wife and husband design firm headed by Anna Finch and Brien Teasley. Based in New Orleans...

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Brien Teasley

Managing Partner & Co-Founder, Real DFM

Real DFM is a wife and husband design firm headed by Anna Finch and Brien Teasley. Based in New Orleans...

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Find Out How Tatro Works

We use the magic of magnets to create fun!

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What Motivates Us


Mission

We are a mission driven company dedicated to expression through play.

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Our Core Values

Our Core Values drive our business and shape every aspect of our mission.

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Our Principles

We value our principles to create a culture that shapes our world of fun.

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Just Play Blog


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