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The Tatro™ brand playset is an adaptable magnetic playset. Build scenes and move characters to create a world of fun. It encourages imaginative play, self-awareness, and social skills. The Tatro™ playset is a premium toy that meets multiple learning needs at once. It’s durable, creative, and encourages interactive play with others. Estimated arrival Spring 2019. For expert advice, blog posts, and partner content join our mailing list below. Patent pending 2018.

Member of the American Specialty Toy Retailing Association

The American Specialty Toy Retailing Association, or ASTRA, is an organization of manufacturers, manufacturers representatives, distributors and retailers of specialty toys.

ASTRA is a non-profit association that provides leadership and resources. It is the largest association serving the specialty toy industry. ASTRA members build their businesses around specialty toys, which generally are designed with a focus on what the child can do, rather than what the toy can do.

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Member of the American Specialty Toy Retailing Association

Our Story

Our Story
The Tatro™ brand playset is a childhood vision brought to life. It was created by Will Barrios the CEO & Founder of Tatro™. When Will was a kid he wanted a toy that gave him an unlimited depth of creative play. At the age of 10 he found that play by creating what is now Tatro™: a mix and match magnetic world of fun! Now, we bring the Tatro™ playset to you as a toy for kids and adults to play with for hours. With multiple scene and character options we bring our founder's joy home to you. As we grow, we'll add more scene and character options for even more fun. Make the Tatro™ playset a part of your family and create a world of magnetic play.

Our Team

Will Barrios

CEO & Founder

Certified Play Expert (CPE). Will Barrios is the CEO & Founder of Tatro™. A creative kid at heart, Will has revised his early childhood vision into a toy with an endless depth of fun.

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Jeff Hinchee


Jeff Hinchee is an illustrator and designer based in Brooklyn, New York. Clients include Penguin Random House...

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Anna Finch


Real DFM is a wife and husband design firm headed by Anna Finch and Brien Teasley. Based in New Orleans...

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Brien Teasley

Managing Partner & Co-Founder, Real DFM

Real DFM is a wife and husband design firm headed by Anna Finch and Brien Teasley. Based in New Orleans...

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Create, build, and play with the use of the Tatro™ brand playset's magnetic magic!


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What Motivates Us


We are a mission driven company dedicated to expression through play.

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Our Core Values

Our Core Values drive our business and shape every aspect of our mission.

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Our Principles

We value our principles to create a culture that shapes our world of fun.

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Just Play Blog

WB: It’s so great to have you on our blog! K’Lynn, you’re a theatre educator, can you tell me all about what you do and what led you up to where you are now? KC: Yeah, absolutely. So, when I was a kid I was kind of like the teachers' pet and the bossy kid. I kind of knew from an early age that I...

Q: Hey, Alisa! Thanks for chatting with me today. I’m excited to chat with you about your company Dr. Drama. Can you tell me a little about your company and how you got started? A: Sure! Dr. Drama is the combination of my two passions...

By Will Barrios You spent time looking for that perfect toy for the little one this holiday season. No doubt they asked for that pink pony you told them Santa might bring, or that hottest tech toy everyone is getting. Although you would do anything...

​Andrea Koehler is the creative brain behind Coloring Broadway, blending the transformative experience of theater with the calming effects of coloring. Her passion for theater and her mission of self-awareness is evident as she...

​​​After speaking with Stacy and writing this article I am really amazed at her perspective on Autism. She values learning. As a coach, her goal is for her families to have the right tools...

​While speaking with Dr. Antoinette Harrington it is more than evident that she is passionate about play therapy and loves her theater. She is a former theater kid who once made it all the way to Broadway auditions...

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